A tool for every purpose...
As an entrepreneur or marketing manager, it's essential to regularly monitor the performance of your business or website. There are a number of tools you can use to check your metrics and track the progress of your business. Let's take a look at some of these useful tools.
First of all, there's Google Analytics. This free tool from Google lets you track the number of visitors to your site, the time they spend on your site, the pages they visit, and so on. You can also track traffic sources, i.e. where your visitors come from (organic search, social networks, online ads, etc.). Google Analytics is an essential tool for tracking your website's performance.
Then there are the social network tracking tools. If you're using social networks to promote your business, it's essential to track your performance on these platforms. There are many tools that allow you to track the number of followers, likes, comments and shares on your posts, and so on. Popular tools include Hootsuite, Buffer and Sprout Social.
There are also e-mail tracking tools. If you use e-mail to communicate with your customers or to promote your business, it's important to know whether your e-mails are being read and whether your campaigns are having an impact on your sales. To do this, you can use tools like Mailchimp or Constant Contact, which allow you to track the open and click rates of your e-mails.
Finally, there are the project management tools. If you're working in a team on a large number of projects, it's essential to keep track of progress and know who's doing what and when. To do this, you can use project management tools such as Asana, Trello or Basecamp, which allow you to track the progress of your tasks and communicate with your team.
The ones we often overlook...
There are also tools for tracking customer satisfaction. If you want to know how your customers perceive your company and your service, it's important to gather their opinions and track their satisfaction. To do this, you can use tools such as SurveyMonkey or Qualtrics, which allow you to create surveys and track the results in real time. You can also use online satisfaction tracking tools, such as Trustpilot or Google My Business, which allow you to track your customers' opinions and respond to their comments.
Then there are the sales tracking tools. If you sell products or services online, it's essential to track your sales and know which products or services are the most popular. To do this, you can use e-commerce management tools such as Shopify or WooCommerce, which enable you to track your sales in real time.
Finally, there are the time tracking tools. If you work freelance or have a team of employees, it's important to keep track of everyone's working time to make sure that all tasks are completed and that you're profitable. To do this, you can use time tracking tools such as Toggl or Harvest, which allow you to track the time spent on each task and generate time reports.
In short, there are many useful tools for checking your metrics and tracking the progress of your business. Whether you want to track customer satisfaction, sales, working hours or many other aspects of your business, there's a tool to suit your needs. Feel free to try out different tools and find the ones that suit you best.
And which metrics to analyse?
First of all, there's the number of visitors to your website. If you've launched a website for your innovative project, it's important to track the number of visitors who visit it. This will let you know whether your project is visible and of interest to people looking for information about your field of activity. You can use a tool like Google Analytics to track the number of visitors to your site.
Then there's the conversion rate. The conversion rate measures the number of people who carry out an action on your site (purchase, newsletter subscription, document download, etc.) in relation to the number of visitors. This lets you know how effective your site is in encouraging visitors to take action. You can use tools like Google Analytics or Hotjar to track the conversion rate on your platform.
There are also the terms Customer Acquisition Cost (CAC), User Acquisition Cost (UAC) and so many other important metrics for different projects... Which we'll see more about in another article!
