Category: Advice

Web professions... Easily explained!

The world of the web is a vast and complex field, encompassing many different professions. Each of these professions plays a crucial role in the creation and implementation of an online product or service. Developers are responsible for implementing the hidden and basic functionalities of an application or website. Front-end developers are responsible for implementing the user interface and creating the user experience for an application or website. Testers verify the quality of a product or service before it goes into production. Designers are responsible for creating the visual experience for a product or service. Digital marketers are responsible for promoting a product or service using digital media. Product owners and product managers are responsible for planning, implementing and managing all aspects of a product or service. Each of these professions requires specific skills and knowledge, but they all work together to create a quality product or service that meets users' needs and expectations.

Product Owner

A Product Owner is responsible for the vision and strategy of a product or project. He or she ensures that the company's objectives are aligned with users' needs and expectations. He works closely with the development team to define functionalities and priorities. He is also responsible for managing the backlog, i.e. the list of tasks to be carried out. He is the single point of contact for stakeholders and users. He ensures that deliverables are of high quality and meet user needs. He is responsible for product profitability and user satisfaction.

Product Manager

A Product Manager is responsible for planning, implementing and managing all aspects of a product or service. He or she oversees product strategy, feature definition, performance targets and launch planning. He works closely with the development, marketing, sales and customer service teams to ensure that the product meets user needs and expectations. He is also responsible for managing the budget and deadlines for product development and launch. He analyzes market data and results to adjust product strategy accordingly. He is responsible for the growth and profitability of his product.

Front-end developer

A front-end developer is responsible for setting up the user interface and creating the user experience for an application or website. They use technologies such as HTML, CSS and JavaScript to create web pages and make them interactive. They work closely with designers to ensure that the interface complies with accessibility and design standards. He may also use libraries and frameworks such as React or Angular to create more complex web applications. He or she is responsible for browser performance and compatibility, to ensure that the application runs correctly on all browsers and platforms. He tests and debugs problems to ensure that the application is functional and easy to use.

Tester (QA)

The role of a tester (QA for Quality Assurance) is to verify the quality of a product or service before it goes into production. They are responsible for testing functionalities to ensure that they function correctly and meet user needs and expectations. They may use a variety of testing techniques, such as manual verification, automation or user testing to detect bugs and errors. They work closely with developers to identify and resolve problems. He/she is responsible for creating and updating test documents and for incident management. He/she is the guarantor of application quality and user satisfaction. He/she contributes to the success of the project by ensuring that deliverables comply with requirements.

Back-end developer

A back-end developer is responsible for implementing hidden and core functionality for an application or website. They use programming languages such as Python, Java and C# to write scripts and programs that manage data, business logic and database communications. He works closely with front-end developers to provide the data needed for the user interface. They use technologies such as APIs, web services and databases to create efficient, scalable systems. They are responsible for application security and performance. He tests and debugs problems to ensure that the application works correctly and stably.

Designer

A designer is responsible for creating the visual experience for a product or service. They use tools such as Adobe Photoshop, Illustrator and InVision to design the user interface, icons, illustrations, typography, colors and images to communicate ideas. He works closely with front-end developers and product managers to ensure that designs are functional and comply with accessibility standards. He is responsible for creating wireframes, mock-ups and prototypes to present ideas to stakeholders. He is also responsible for creating the graphic charter and style guide to ensure that designs comply with corporate standards. He or she is responsible for the overall user experience of the application or website.

Digital web marketer

A digital web marketer is responsible for promoting a product or service using digital media. They use tools such as Google Analytics, social networks, SEO, online advertising and e-mail campaigns to reach target customers and encourage them to buy or use a product or service. He works closely with the development, sales and customer service teams to ensure that marketing campaigns are aligned with company objectives. He/she is responsible for content creation, social network management and advertising campaign management. He analyzes data to evaluate campaign effectiveness and adjust marketing strategy accordingly. Responsible for the growth and profitability of marketing campaigns.

The Fibroweb team is made up of a number of profiles, each with their own jobs, positions and responsibilities. That's why you should give us the design of the building your website or the creating your mobile application. Don't just hire one person to manage all your projects and ideas - hire us!

Writing blog posts? Why should I?

Writing blog posts for online stores can be a powerful way of improving their SEO. Search engines such as Google use a number of criteria to determine the ranking of websites in search results. Quality content is one of these criteria, and blog posts can be an effective way for online store owners to deliver quality content to their users.

One of the main reasons why blog posts can be beneficial for SEO is that they allow online store owners to create additional content pages on their website. These additional pages can be optimized for relevant keywords and can offer users useful and relevant information about the products or services they offer. These additional pages can also be shared on social networks, which can generate backlinks to the website and improve its ranking in search results.

Another advantage of writing blog articles for online stores is that it can help enhance a company's credibility and expertise in its sector. Blog posts can be used to provide tips and tricks related to the products or services on offer, as well as sharing information on current trends in the sector. This can help build users' trust in the online store and increase their likelihood of becoming loyal customers.

Finally, writing blog posts can also be used to target relevant keywords to improve search engine rankings. This involves including relevant search terms in the titles and content of the blog post in a natural way. This allows search engines to understand what the page is about and index it for those relevant search terms.

In short, writing blog posts for online stores can be an effective way of improving their SEO. By creating additional pages of content, enhancing a company's credibility and expertise, and targeting relevant keywords, owners of online shops can improve their SEO.

The success of an online store can increase its visibility on search engines and attract potential new customers.

It's important to note, however, that for optimal results, it's important to publish quality blog posts on a regular basis, optimized for relevant keywords, and taking care to respect SEO best practices, such as the meta-data optimization method.

It's also important to promote blog posts to generate visits to the site. For this, online store owners can use social networks, article directories, e-mail campaigns, etc.

In conclusion, it's important to improve SEO, increasing their visibility on search engines, improving credibility and attracting potential new customers. But it's important to maintain a regular publishing rhythm, optimize articles for relevant keywords and promote them properly to achieve the best results.

How to launch an online business in 2023?

How to launch an online business in 2023?

Do you have the ambition to create your own online business in 2023? Congratulations! It's an exciting decision that could allow you to work on a project close to your heart and make your professional dreams come true. But how do you successfully launch your online business? Here are a few steps to help you get there.

First of all, it's important to clearly define your project and your target market. What kind of business do you want to launch? Who are your potential customers? With a clear idea of your project and your target, you'll be able to better target your efforts and develop an effective strategy to achieve your goals.

Once you've defined your project and your target audience, it's time to create a website for your business. To do this, you have several options. You can choose to create your site yourself using site-building tools such as WordPress or Wix, or you can call on a professional like Fibroweb, experts in project support, to help you create it. Whichever solution you choose, make sure your site is professional, well-designed and easy for your customers to use.

It's also important to think about developing a mobile application for your business. More and more people are using their cell phones to access the Internet and shop online, so it's essential to have a mobile presence to reach an even wider audience. You can create a mobile application yourself using tools such as no-code tools, or you can call in a professional developer to help you.

Once your website and mobile app are ready, it's time to think about your marketing strategy. To reach your potential customers and let them know about your business, you can use a variety of online marketing techniques, such as search engine optimization (SEO), social networking, online ads and so on. By using these techniques in a targeted and strategic way, you can reach your target audience and develop your online business effectively.

To sum up, to launch your online business in 2023, it's important to define your project and target audience, create a professional website and mobile application, and implement an effective marketing strategy.

What's next?

Once you've launched your online business, it's important to grow and develop it on an ongoing basis. To do this, there are several steps to follow:

  • Stay one step ahead of your competition: To stay competitive and attractive to your customers, it's essential to follow the latest trends and adapt quickly to changes in the market. Follow blogs and sites specialized in your field, and listen to your customers to find out what they're looking for and how you can help.

  • Promote your business: To attract new customers, it's essential to promote your business. Use social networks, online advertising and public relations to spread the word about your business and get yourself noticed by new people. And don't hesitate to take part in professional events or organize events for your own business to meet new people and establish professional relationships.

  • Offer excellent customer service: To build customer loyalty and encourage them to recommend your business to their friends and family, it's essential to offer them excellent service. Respond quickly to their questions and requests, listen to their needs and do everything you can to satisfy their expectations. Good customer service is essential to maintaining and developing your online business.

  • Expand your offer: To continue to grow and develop your business, it's important to come up with new offers and new products or services. Listen to your customers' needs and think of new ways to satisfy them. This will not only help you attract new customers, but also retain the ones you already have.

In summary, to develop your online business successfully, it's important to keep up with the latest trends, promote your business, offer excellent customer service and continue to expand your offering. By putting these steps in place and devoting time and energy to them, you'll be able to grow your online business and realize your professional dreams.

Useful tools for checking your metrics

A tool for every purpose...

As an entrepreneur or marketing manager, it's essential to regularly monitor the performance of your business or website. There are a number of tools you can use to check your metrics and track the progress of your business. Let's take a look at some of these useful tools.

First of all, there's Google Analytics. This free tool from Google lets you track the number of visitors to your site, the time they spend on your site, the pages they visit, and so on. You can also track traffic sources, i.e. where your visitors come from (organic search, social networks, online ads, etc.). Google Analytics is an essential tool for tracking your website's performance.

Then there are the social network tracking tools. If you're using social networks to promote your business, it's essential to track your performance on these platforms. There are many tools that allow you to track the number of followers, likes, comments and shares on your posts, and so on. Popular tools include Hootsuite, Buffer and Sprout Social.

There are also e-mail tracking tools. If you use e-mail to communicate with your customers or to promote your business, it's important to know whether your e-mails are being read and whether your campaigns are having an impact on your sales. To do this, you can use tools like Mailchimp or Constant Contact, which allow you to track the open and click rates of your e-mails.

Finally, there are the project management tools. If you're working in a team on a large number of projects, it's essential to keep track of progress and know who's doing what and when. To do this, you can use project management tools such as Asana, Trello or Basecamp, which allow you to track the progress of your tasks and communicate with your team.

The ones we often overlook...

There are also tools for tracking customer satisfaction. If you want to know how your customers perceive your company and your service, it's important to gather their opinions and track their satisfaction. To do this, you can use tools such as SurveyMonkey or Qualtrics, which allow you to create surveys and track the results in real time. You can also use online satisfaction tracking tools, such as Trustpilot or Google My Business, which allow you to track your customers' opinions and respond to their comments.

Then there are the sales tracking tools. If you sell products or services online, it's essential to track your sales and know which products or services are the most popular. To do this, you can use e-commerce management tools such as Shopify or WooCommerce, which enable you to track your sales in real time.

Finally, there are the time tracking tools. If you work freelance or have a team of employees, it's important to keep track of everyone's working time to make sure that all tasks are completed and that you're profitable. To do this, you can use time tracking tools such as Toggl or Harvest, which allow you to track the time spent on each task and generate time reports.

In short, there are many useful tools for checking your metrics and tracking the progress of your business. Whether you want to track customer satisfaction, sales, working hours or many other aspects of your business, there's a tool to suit your needs. Feel free to try out different tools and find the ones that suit you best.

And which metrics to analyse?

First of all, there's the number of visitors to your website. If you've launched a website for your innovative project, it's important to track the number of visitors who visit it. This will let you know whether your project is visible and of interest to people looking for information about your field of activity. You can use a tool like Google Analytics to track the number of visitors to your site.

Then there's the conversion rate. The conversion rate measures the number of people who carry out an action on your site (purchase, newsletter subscription, document download, etc.) in relation to the number of visitors. This lets you know how effective your site is in encouraging visitors to take action. You can use tools like Google Analytics or Hotjar to track the conversion rate on your platform.

There are also the terms Customer Acquisition Cost (CAC), User Acquisition Cost (UAC) and so many other important metrics for different projects... Which we'll see more about in another article!

Why create a website in 2023

Having a website these days means...

The importance for retailers and businesses of having a presence on the web cannot be underestimated. Having a website and being active on social networks has become crucial to the success of any modern business.

First of all, it's important to note that more and more people are using the Internet to find products and services. If you don't have a website, you're missing a great opportunity to reach these potential customers. A website allows you to present your products and services in a professional way, and give customers all the information they need to make a purchasing decision.

What's more, having a website keeps you competitive in a world where most companies already have an online presence. If you don't have a website, you risk going unnoticed and losing potential customers to competitors who have invested in their online presence.

Social networks are also an important tool for businesses. They enable you to communicate directly with your customers and develop a community around your company. Social networks can also be used to promote your products and services, and to get feedback and ideas from your customers.

Finally, having an online presence increases your visibility and credibility. People are more inclined to do business with a company they can easily find online and that has a good online reputation.

In short, having a website and being active on social networks is crucial for merchants and companies wishing to succeed in the modern world. It allows you to reach new customers, stay competitive, communicate with your customers and increase your visibility and credibility. Investing in your online presence is a worthwhile investment for your business.

Do you have a project in mind?

If you have a project in mind and want to develop it, it's important to call on professionals to help you. Fibroweb is an expert in website and mobile application creation, and can help you make your project a reality.

When you call on fibroweb, you benefit from the expertise and experience of professionals in the field of website and mobile application creation. They'll be with you every step of the way, from design to online launch.

Fibroweb will provide you with a team of experienced developers who will use the latest technologies to create a quality website or mobile application. You'll also benefit from personalized follow-up to ensure that your project is developed according to your wishes and needs.

In addition to creating your website or mobile app, fibroweb can also help you manage and maintain your project once it's live. They offer maintenance and support services to ensure that your website or mobile application runs smoothly and continues to perform well.

A website is OK, but how do you convert?

Attracting visitors to your website is one thing, but converting them into loyal customers is quite another. To succeed in turning your visitors into loyal customers, it's important to offer them an exceptional user experience. Here are a few tips to help you do just that:

  1. Make your website easy to navigate and use. Make sure that important information is easy to find, and that users can access the different pages of your site with just a few clicks.

  2. Offer quality content. Visitors come to your site hoping to find useful and interesting information. If you offer them quality content, they'll be more inclined to stay on your site and return in the future.

  3. Make your website fast. Users don't have time to waste, and if they have to wait too long for your site to load, they'll probably go elsewhere. Use tools to optimize your site's performance and make sure it loads quickly.

  4. Make your site mobile-friendly. More and more people are accessing the internet via mobile devices, so it's important that your site is mobile-friendly. If users have a bad experience on mobile, they probably won't come back.

  5. Offer quality customer service. If users have questions or problems, they need to be able to get in touch with you easily. Set up a "Contact" section on your site and make sure you respond quickly and efficiently.

By following these tips, you'll be able to convert your visitors into loyal customers who'll want to build a website with you. Don't forget that the user experience is crucial to the success of your website, so make sure it's exceptional.